We prioritise high-quality materials selected with longevity in mind, including certified fibres such as GRS and RCS certified recycled polyester and TENCEL™ Modal, which is derived from controlled or certified wood sources. These material choices support our aim to create garments that can be worn and enjoyed for longer.
We've designed all our packaging to be reused or recycled.
Our poly bags contain 100% recycled materials, mailing bags are made with 50% recycled materials and our FSC-certified swing tickets are recyclable.
Transparency is at the core of our journey. We utilise The Textiles Pact Footprint Tool to monitor the carbon and water impact of every new collection in real-time, supported by annual Scope 1, 2 and 3 third-party partner calculations.
Our signature modal fabric, redefined for cloud-soft comfort and effortless everyday luxury.
Made with TENCEL™ Modal fibres that are carefully sourced from FSC- or PEFC-certified, responsibly managed forests and made with at least 50% less carbon emissions and water consumption compared to generic modal.
We are transforming how we power our operations. At our Bromborough site, we’ve installed a cutting-edge Combined Heat & Power (CHP) unit to significantly increase energy efficiency across our warehouse and office. To further reduce our reliance on the grid, we have integrated solar panels.
We consistently divert 99% of our UK waste from landfill in partnership with carbon-neutral company B&M waste management, recycling 79% and turning 21% into energy recovery.
We offer lower-impact options like carbon-neutral DPD, InPost lockers and Click & Collection.
