Pride Month 2021

Here at Bo+Tee we're so excited and proud to celebrate Pride 2021! Celebrated every June to honour the 1969 Stonewall Uprising, we dedicate this Pride month to the LGBTQ+ members of our community. We believe that every individual should be loved, supported and celebrated, regardless of how they identify themselves or who they love.

That's why this June we created a collection of clothing in the colours of the Progress Pride flag. The Progress Pride flag aims to bring marginalised people of colour, trans individuals and both living and deceased individuals with HIV/Aids to the forefront of Pride. 


We're proud to support Pride here at Bo+Tee, and we aim to continually promote diversity and inclusion, as well as an understanding and celebration of all within our brand and out. That’s exactly why we donated 10% of all profits made last week to the Mermaids charity, a total of £11,607!


If you follow our socials (and we’re sure you already do) then you’re bound to know what we’ve been up to but just in case you missed it, let us remind you…


  • First up, we all played our fabulous ‘Pride Word Search’ on insta.
  • Then, we told you all about the amazing work of the Mermaids charity and let you see exactly why we wanted to support them.
  • After that, we played a Pride special edition of our iconic ‘Rewind Wednesdays' on Instagram for you to win £1000 and we’d donate an extra £1000 to the Mermaids charity.
  • Next up, we played ‘Find Pride’ on insta, a remake of our usual ‘Where’s Polly’ on insta. For this one, we hid the Pride flag amongst loads of our products for you to find, screenshot, circle and post to your insta story.
  • To finish, we held ‘Bo+Tee’s 5K Fun Run’ where you were to run a 5K, share a photo and tag us to be in with the chance of winning £1000 to spend. 

 But we didn't just sit back and watch you all doing the 5K fun run, we actually all did one too! For us it's not just about what we do externally as a company, our internal actions are just as important! By completing our own 5K we were able to boost our total for the Mermaids charity while raising awareness and getting active as a team. 

Across the whole week we collected 10% each day of all profits, we couldn’t be prouder to donate all of these to the amazing team at the Mermaids. This is a charity which supports transgender, non binary and gender-diverse young people and their families. We're honoured to be helping them to continue the incredible work that they do. Stay tuned to see how much we managed to donate...