Meet Our Team: Marketing

Ever wondered what it’s like to work in marketing for Bo+Tee? Well now’s your time to find out! We’ve caught up with a couple of our talented Bo+Tee marketing team members to give you an insight into their roles. Including, how they got there, what day-to-day life is like, they’re biggest achievements and lots of helpful advice for graduates.

So grab a cuppa, change into your comfiest activewear and step inside Bo+Tee’s Glasgow HQ with us…

LAUREN - SENIOR DIGITAL MARKETING COORDINATOR

Tell us about you, your role at Bo+Tee and what your day to day’s like.

 

I’m Lauren and I’m Senior Digital Marketing Coordinator here at Bo+Tee. I’m responsible for all of our paid advertising and sales channels such as Facebook, IG and Snapchat, as well as leading up all email strategy, creation, copywriting and distribution for Bo+Tee and its sister brands. I also run our loyalty programme “Bo+Tee Rewards” I spent some of my time here working on Twitter and Facebook, and I do a lot of reporting. But my job isn’t all numbers! It’s really creative and there’s a lot of scope to get involved in all different areas.

 

How did you land your dream job?

 

I managed to secure this job shortly after leaving university where I studied Marketing and Economics, and it was a huge relief as it was during the middle of the Covid-19 pandemic. I’d worked at a digital marketing agency for a year prior to applying to work here, so I felt I had the proper skills and ability to jump straight into an exec role. And it paid off! 

 

What was your interview prep and process like?

 

I noticed a post on LinkedIn appealing for a Digital Marketing Executive at Oh Polly and I immediately adjusted my CV and prepared a cover letter, hoping to be one of the first applicants. Within a week I had a telephone interview, and on passing that, I was then given a task based on a paid social campaign for Bo+Tee. Within a few days of submission, I had a zoom interview with my (now) boss and I found out that day I’d secured the role. 

 

 

What are your best interview tips?

 

Try not to panic. Interviews are daunting, especially if you don’t have much experience, but it’s important to try and keep your cool and show off your best self. If you try to feel confident and stay positive, chances are that’ll rub off on your interviewer! And always try to back up your answers with evidence, it helps your interviewer to trust you. And ask questions!

 

What’s your favourite thing about working for Bo+Tee?

 

I think because we’re such a small team we have the opportunity to get involved in a lot of fun and exciting things, things I never expected to be doing so early in my career. There’s always an open forum for ideas and everyone’s input is appreciated - everything we do is definitely a team effort.

 

What’s been your biggest achievement working for Bo+Tee?

 

I’d say coordinating the early access launch for our collaboration with Meggan Grubb back in February is a definite highlight. I was able to be strongly involved from start to finish, coordinating the push for sign-ups, the launch schedule, our email campaigns, swipe up links, web banners, ads… and the hard work paid off as it was one of our most successful launches ever. And Black Friday is always fun!

 

 

If your colleagues were to describe you, what would they say?

 

Probably that I don’t shut up, but I always get the work done. I’m a perfectionist and I love being organised and in control, and although things can be crazy hectic here I try to always stay ahead. And also that I love a spreadsheet…

 

What tips would you give to someone in their final year of university?

 

Learn how to best prioritise your time, stay organised, and look after your mental health so you don’t become overwhelmed. The stress of writing a dissertation or completing a final year project, coupled with coursework, exams, internships, work experience and job applications can all become too much, so try and go easy on yourself and take everything one step at a time. It helped me to write lists and it always felt really good to check things off when I had achieved them!

 

 

What advice would you give to a graduate who wanted to work in fashion?

 

Try to immerse yourself in the world of fashion. Stay up to date with current trends, follow key accounts and read, read, read. Blogs and news articles are your new best friends, and LinkedIn is a must. Things change so quickly in our industry it’s paramount that you (and your brand) don’t get left behind! 

 

What advice would you give to a graduate who wanted to work in your role specifically?

 

My main advice is to get experience. I had agency experience when applying for my role which helped me immeasurably, but I know not everyone is lucky enough to land an industry job while they’re at university. So use what you’ve got, whether that be a part-time role, freelance work, university coursework, internships… whatever you can use to sell yourself and show off your knowledge and skills, use it! And if you’re struggling, online courses are your next best bet.

There’s lots of free ones which will give you a strong, basic understanding of digital marketing which you can use to your advantage when applying for jobs. And don’t be afraid to reach out to people in the industry for support, advice or a helping hand. My LinkedIn inbox is always open - good luck!

 

MEGAN - SENIOR CONTENT & PR EXECUTIVE

Tell us about you, your role at Bo+Tee and what your day to day’s like.

I’m Megan and I'm the Senior Content & PR Executive here at Bo+Tee. My role is to manage all content for Bo+Tee’s Locker Room (yes that’s right, I’m the face behind all of your fave blogs!), as well as leading the PR outreach for the brand. 

During my time here I’ve also worked on events, helped out with the occasional email and even run our Twitter account. The two sides of my job can be quite different so my day-to-day varies a lot, but that’s exactly why I love what I do!

 

How did you land your dream job?

I studied Fashion Communication at Heriot-Watt University and shortly after graduating took on a digital role at another fashion company. I always knew I wanted to work in fashion and my goal was always to work with Oh Polly and Bo+Tee, so I made sure I took on all the extra industry experience that I could. 

Around 1 and a half years later I secured this job!

 

What was your interview prep and process like?

I was constantly refreshing the careers page, waiting for a job suitable to my skills to come up. When it did I jumped straight at the chance and after applying managed to get an interview only a couple of days later. 

After passing the phone interview, I was set a task that was followed by another interview. A week or so after my final interview I was given the good news that I’d secured the job!

 

 

What are your best interview tips?

My best interview tips would be to know the role you're applying for, as well as your skillset and the company inside out. Once you’re confident in all of these areas, and you know they all align, then you’ll feel much more at ease. 

Always be your true self and don’t feel nervous to ask questions back - after all, you’ve got to know you’d actually like the job too!

 

What’s your favourite thing about working for Bo+Tee?

I absolutely love the creative freedom that comes with working here. We’re always pushing for new innovative ideas and trialling things that haven’t been done before. It’s exciting to see the brand growing every single day, not to mention the team is second to none!

 

What’s been your biggest achievement working for Bo+Tee?

My biggest achievement so far has been launching Bo+Tee’s Locker Room and watching it grow week in, week out. I absolutely love seeing what you guys enjoy reading so if you’ve ever got ideas for posts you’d like to see then please, let me know!

 

 

If your colleagues were to describe you, what would they say?

I think they’d say I’m very calm, organised and always willing to help out where I can.

 

What tips would you give to someone in their final year of university?

I’d say really hone in on exactly what it is you feel passionate about. Sometimes you won’t know what you love until you do it as a career and I think that’s where internships play a really big part. Get as much experience as you can “in the real world” as no experience is bad!

 

 

What advice would you give to a graduate who wanted to work in fashion?

Like I mentioned above, experience, experience, experience. Literally take on all the internships you can, this’ll help you find the area you want to work in most. 

Make sure you’ve got an A* LinkedIn profile as many recruiters will check this when you apply and really tailor your CV and cover letter to where you’re applying to.

 

What advice would you give to a graduate who wanted to work in your role specifically?

Take on courses specifically suited to Content Marketing and PR to boost your knowledge and make sure it’s definitely something you’d like. I’d recommend the best place to start is Google Garage but after this there’s lots of specialist companies out there who provide really helpful tips and training.

Write blogs and come up with your own PR campaigns for fun and build this into a portfolio. Outreach to companies to see if they’d be interested in you contributing to their blog as a “guest blogger” or similar, also build this into your own portfolio. All of these extra pieces of work will really help you when it comes to applying for positions. 

Finally, don’t worry about really going for it! Connect with the whole team on LinkedIn and make sure they know who you are and how passionate you are about the position. Fashion is such a competitive industry so do all you can to make sure you stand out from the crowd.

 

If you're interested in applying to work for Bo+Tee and Oh Polly make sure to check out our careers page today!