Many of you’ll know that October marks Breast Cancer Awareness Month and here at Bo+Tee we wanted to do something to honour the cause. If you follow us on Instagram, or you’re signed up to our newsletter then you’ll already know we’ve been running activations to raise money for Prevent Breast Cancer UK. We donated 10% of sales generated from all of our Bo+Tee pink activewear sold across 1 week to mark the occasion. But we didn’t want our efforts to end there.
That’s exactly why we’re also teaming up with CoppaFeel!, the first breast cancer charity in the UK to solely create awareness amongst young people specifically. Their aim is to educate young people and provide them with the tools they need to get to know their bodies, and recognise when something isn’t quite right. The charity says: “We like to talk about a serious message in a light-hearted way, empowering people to start healthy habits for life.”
CoppaFeel!’s vision is for everyone to have the best possible chance of surviving breast cancer. They want to live in a world where all breast cancers are diagnosed at the earliest stage possible, at which treatments are more effective and survival rates are higher.
Most recently, the charity released a new campaign, #KnowYourself, to increase awareness of breast cancer in 18-24 year olds. ‘Know Yourself’ is a celebration of self-discovery and exploration - an unfiltered and honest portrait of getting to know who you are. CoppaFeel! said: “Breast cancer can affect anybody, at any age, but a quarter of young people aren’t aware they could be at risk. That’s we want you to #KnowYourself. Touch your boobs, feel your pecs, discover your chest and get to know what’s normal for you.”
So by now you’re probably wondering, what do Bo+Tee have to do with all of this? Well… on the 26th October 2021 we’ll be launching a very special collection in association with CoppaFeel!. And, from the launch of the collection up until the 30th October 2021, we’ll be donating a percentage of all sales generated to the charity.
As a brand, we’re proud to be able to support such an important cause and we hope you, our loyal Bo+Tee team, will be too.
Make sure you’re following @boandtee and @coppafeelpeople so you don’t miss any important updates. And make sure your alarms are set for tomorrow, we don’t expect this one to sit around long.
Love, Bo+Tee and CoppaFeel! x